Charlotte Blassel

FixIt is an app invented for a group project. It allows anybody to fix their electronical devices easily and face programmed obsolescence.

I worked on its business model.

My missions

Finding an app idea. The subject we were giving was "Human & Society". We had two weeks to finish it and so only a day to find a concept. Being surrounded by computers and smartphones, we quickly thought about programmed obsolescence.
Analyzing the market. We found similar apps and used them to see the feature they suggested, how efficient it was and what we could reuse and improve for our target.
Establishing the business model. The main point was to define a realistic and sustainable economic organization for the company. We worked like we would for a real company : analyzing our target, thinking about our partners and costs and making the project profitable.

What I learned

New marketing skills. I discovered a lot about running a business and making it sustainable. We imagined and managed realistic resources, costs and earnings.

Defining a target. Since we created this app from scratch, we had to find a new target. We contacted some potential users to adapt the experience to their needs.

See the prototype

FixIt

In charge of the business model

My missions

What I learned